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Case Study 13.1 Macys Gets Personal Creations

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein
Strategic Retail Management
Text and International Cases

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.

In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Functions, Formats and Players in Retailing
Strategic Marketing in Retailing
Marketing Mix in Retailing
Buying, Logistics and Performance Measurement

Target Groups
Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts

About the Authors
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.


Handelsmanagement Logistics Retail Management Retailing retailing companies

Authors and affiliations

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

Bibliographic information

  • DOI
  • Copyright InformationGabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2012
  • Publisher NameGabler Verlag
  • eBook PackagesBusiness and Economics
  • Print ISBN978-3-8349-2536-7
  • Online ISBN978-3-8349-6740-4
  • About this book

Это смертельная ловушка. Если даже он выберется на улицу, у него нет оружия. Как он заставит Сьюзан пройти вместе с ним к автомобильной стоянке. Как он поведет машину, если они все же доберутся до .